An Evaluation Primer on
Health Risk Communication
Programs and Outcomes

Contents

• Preface
• About the Primer
• Overview of Principles and Techniques for Evaluating Health Risk Communication Activities
  • Why Evaluate Risk Communication Programs?
  • Types of Evaluation
  • Elements of an Evaluation Design
  • Risk Communication Objectives as a Measure of Effectiveness
  • Barriers to Risk Communication Evaluation
• What Do We Want to Say? The Role of Formative Evaluation and Research
  • Designing and Testing the Message
  • Whom To Include in Review and Pretesting
  • Guidelines for Selecting Pretest Methods
  • Pretest Methods for Print Materials
  • Sample Survey for Assessing Risk Communication Needs
  • Sample Focus Group Case Study
  • Guidelines for Analyzing Pretest Results
  • Guidelines for Using Pretest Results
  • Evaluating Communications To Special Populations
  • Evaluation Tool: Risk Message Checklist
• Did It Work? Tips for Evaluating Communication Outcomes and Impacts
  • Risk Communication Program Assessment Questions
  • Evaluation Options Based on Available Resources
  • Factors To Consider in Midcourse Reviews
  • Have We Succeeded?
  • Evaluation Case Example
  • Evaluation Action Plan
  • Attributes of an Effective Risk Communication Program
• Selected References

Home Page

Georgia Moore / gbm7@cdc.gov

Last Update: August 1997