AUTOMOTIVE TIRE MARKET -- UKRAINE
26 JANUARY 2000
SOURCE: US EMBASSY KIEV
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INTERNATIONAL COPYRIGHT, U.S. AND FOREIGN COMMERCIAL
SERVICE AND U.S. DEPARTMENT OF STATE, 1999. ALL
RIGHTS RESERVED OUTSIDE OF THE UNITED STATES.
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SUMMARY
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1. THE MARKET FOR PASSENGER CAR TIRES IS ESTIMATED AT
BEING WORTH US$ 56-64 MILLION FOR 3.5 MILLION TIRES,
AND THE TRUCK TIRE MARKET, VALUED AT US$ 80-95 MILLION
FOR 1.7 MILLION TIRES. PRESENTLY, 94 PERCENT OF ALL
TIRES SOLD ARE OF LOCAL OR CIS ORIGIN, ONLY 6 PERCENT
ARE IMPORTED. THIS REPORT DESCRIBES THE MARKET, HOW IT
IS STRUCTURED AND SUGGESTS, BEST PROSPECTS AND
STRATEGIES FOR US EXPORTERS FOR POSITIONING IN THE
MARKET.
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COMPETITION
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2. THE TOTAL ANNUAL SALES OF AUTOMOTIVE AND TRUCK
TIRES IS AROUND US$ 136-154 MILLION FOR 5.2 MILLION
TIRES. ONLY 6 PERCENT ARE IMPORTED, AND INCLUDE THE
FOLLOWING BRANDS AVAILABLE ON THE MARKET, MICHELIN,
GOOD YEAR, BRIDGESTONE, CONTINENTAL, YOKOHAMA,
PIRELLI, AND NOKIA, AND INCLUDE EASTERN EUROPEAN
DEBICA AND MATADOR.
THERE ARE THREE LOCAL PRODUCERS (DNIPROSHINA, ROSAVA
AND VALSA), SEVEN LARGE WHOLESALE DISTRIBUTORS
(UKRPROMINVEST-UKRAVTOZAPCHASTYNA (KIEV), TRADELINE
(KIEV), AMALGAMATION INVELTA (DNIPROPETROVSK),
UKRTECHPROM (DNIPROPETROVSK), TRANSSHINA
(SIMPHEROPOL), ARGO (KHERSON), THE TRADING HOUSE
ALTRAN AND DOZENS OF SMALL DISTRIBUTORS.
AVERAGE PRICES VARY FOR AUTOMOTIVE TIRES, BUT THE
AVERAGE PRICE CALCULATES OUT TO US$ 16 FOR ONE, AND A
TRUCK TIRE - FOR AN ESTIMATED US$ 80 PER PIECE.
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STRUCTURE OF SALES AND BEST PROSPECTS
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3. EIGHTY PERCENT OF ALL TIRES SOLD ARE FOR CARS, AND
THE REMAINING 20 PERCENT ARE TIRES DESTINED FOR TRUCKS
THE MOST POPULAR TIRE SIZES FOR THE UKRAINIAN MARKET
INCLUDE THE FOLLOWING:
-- PASSENGER CAR TIRES
155/70R13, 165/70R13, 175/70R13, 185/65R14, 205/70R14,
195/65R15, 185/75R16C
-- TRUCKS
260R-508(9.00-20) 300R-508(11.0020) 320R-508(12.00-20)
-- BIKES
350-18, 3.75-19
-- AGRICULTURAL MACHINERY
15.5-38, 240-508
ALTHOUGH LOCAL PRODUCTION MEETS THE DEMAND FOR CAR
TIRES, IT DOES NOT SATISFY LOCAL DEMAND FOR HEAVY LOAD
DAMPERS LIKE BELAZ (KAMATSU OR CAT) WITH LOAD CAPACITY
OF 110-130 TONS. THE DEMAND FOR HEAVY LOAD TIRES IN
UKRAINE IS ESTIMATED AT TWO THOUSAND TIRES PER YEAR,
WITH DIMENSIONS AND TIRE SIZES OF33.00-51. HIGH
DEMAND IS FOR TIRES 260P-508 AND 300P-508, SINCE MANY
UKRAINIAN CARS RUN ON SUCH TIRES.
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CONCLUDING REMARKS
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4. FOR DETAILED INFORMATION OR ASSISTANCE IN
EXPORTING TO UKRAINE INTERESTED AMERICAN COMPANIES ARE
WELCOME TO CONTACT THEIR NEAREST USDOC EXPORT
ASSISTANCE CENTER, WITH COPY TO: DAVID HUNTER, CS KIEV
SENIOR COMMERCIAL OFFICER; OR OLEKSANDR ZAVHORODNIY,
CS KIEV COMMERCIAL SPECIALIST, TEL: (380-44) 417-2669;
FAX: (380-44) 417-1419; E-MAIL:
OLEKSANDR.ZAVHORODNIY@MAIL.DOC.GOV. AMERICAN
SUPPLIERS ARE ALSO URGED TO EXERCISE CAUTION BEFORE
EXPORTING TO UKRAINE. POST SUGGESTS CONSULTING THE
COUNTRY COMMERCIAL GUIDE AVAILABLE AT:
HTTP://WWW.STAT-USA.GOV AND TO DISCUSS PROSPECTIVE
DEALS WITH EMBASSY STAFF, AMERICAN CHAMBER OF
COMMERCE, ACCOUNTING FIRMS, LEGAL COUNSEL AND OTHER
SOURCES.
ANOTHER VALUABLE SOURCE OF INFORMATION ON ALL CIS
COUNTRIES, INCLUDING TRADE LEADS AND BUSINESS
CONTACTS, IS BISNIS, THE OFFICIAL USG CLEARING HOUSE
OF TRADE INFORMATION IN NIS. PLEASE CONTACT TREVOR
GUNN DEPUTY DIRECTOR OR JULIANA KINAL, INTERNATIONAL
TRADE SPECIALIST
BUSINESS INFORMATION SERVICE FOR THE NEWLY INDEPENDENT
STATES (BISNIS) IN WASHINGTON D.C. (202) 482-4655 OR
BY WRITING TO BISNIS, U.S. DEPARTMENT OF COMMERCE,
ROOM 7413, WASHINGTON, D.C. 20230, OR FAX (202) 482-
2293.
1-800/USA-TRADE
E-MAIL: BISNIS@ITA.DOC.GOV .
HTTP://WWW.BISNIS.DOC.GOV